Sunday 24 October 2010

Existing design for the college





This is the first yearbook of the BA(Hons) Graphic Design course. Because I have articles and images that have to be presented in an engaging and appealing way, I thought I'd look at what has come off the same course as me, and has been for the LCA institution. On pages with imagery the type is pretty minimal, and is tight in a column at the side of the page. The stocks that were used for this book were really nice too. I dont know if choosing a stock would be an option for me as it would have been supplied.




This year's course prospectus. Immidiately, I was drawn to the foil on the cover (not an option for me in this instance) and the way that the type overlays images. The type is big and easily legible - Looks like it could have been Century Gothic Bold, which works really well  here. The type inside is set on in strict colums with bold headings, with the heading type at the same size as the copy. From looking at this publication, I think the stricter and more complex I make a grid, the more information I will be able to fit on a page in an appealing way,making it check out visually with the rest of the page.




Yearbook Number 2 from BAGD. There are some really interesting uses of type and layout in this book, and I like the way that the images arent always sitting on white space, in the lst image you can see this happening, with reverse out type cutting through the solid black. Reverse out is something I have been playing with and I think it works well to help command a message and cut through dark colours or dark images.







This is last years prospectus, the pages with alot of copy in them split up visually with two colours and the cover was embossed (really nice type on the front)  which is something I would love to do on my newsletter but somehow I'm pretty certain that the budget for a newsletter wouldnt really allow for that. These four publications give me a clear idea about how other designers have dealt with the same problem that I am, but in a much bigger way. I think it was good to look at this to see what sort of standard of quality I should be aiming to achieve.

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