Memorable logos: Nike & Adidas

The Nike logo was designed by Carolyn Davidson who was a student graphic design student at the time of designing it. The Nike swoosh is very, very memorable and just about every human being on earth will probably recognise this logo on seeing it. The logo initially started off with the work Nike attached to it, but the company's success grew and the logo was adapted to reflect how successful the copany was becoming.

The logo changed to be presented on all products and promotion as just the tick, with the strapline, "just do it." This is because of how famous the tick itsself had become. It shows that a simple shape can be a really effective method of communication in terms of a companies identity. A shape as simple as this can be, and has been applyed to a range of thousands of Nike products, and is often amongst the defining features of a nike product.

Adidas is another very well known product, with a memorable logo which uses simple pictograms and type. Adidas has two very well known logos:

The Nike and Adidas logos both work as type, type & Image, and just image. It is this effectiveness I want to replicate in my logo design. I think doing this will make my logo design more so applicable across a range of products and promotional material than an over complicated and decorative logo.