Monday, 24 May 2010

Distribution: website - Tempa's website

Tempas website acts as an archive for all their releases, a showcase to promote new releases from artists and also a showcase for their artists. Tempa has :

  • A news page
  • An artists page
  • A releases page
  • A press page
  • And a Roots and culture page.
They also have a search bar and the newest releases are always shown at the right hand side. The information included on every page is:
  • Tempas logo at the top and bottom left of every page
  • Home
  • Artists
  • Catalogue
  • Press
  • RSS feed
  • Who designed the website, and who built it.
It looks like this:

This is the first page you see when you come to the website off a search engine. It shows the artists new releases. The simple 2 colour approach to the body and the type content on the website does its job perfectly because this label want the design to be functional as apposed to decorative. Doing a website in a similar approach would be a really effective way to communicate with Alius' target audience and makes the distribution a straight forward endeavour for the target market.

When you click artists at the top, you are presented with a list which then links out to:

Which ever artist you click. From there there is an image of the artists newest release and a mini playlist of samples from that release. This page acts as a promotional platform for the artist and the design of the website caters for that in a very simple but effective way, Straight forward type and page layout.

When you click releases you get a list of best selling releases along with new releases and the option to listen or buy, again promoting and selling the artist.

Tempa's "about" section is different to that of other websites I have seen, It is just a scan of influences that have been written on paper. This was probably selected by the designer because it says alot about the label without even saying anything but a list of artists.

Just wanted to put this image here to show what has been included in terms of information at the bottom of the page and how it has been layed out visually.


Tempa's website is very simple and effective, there are alot of links there which I probably wont be inclluding because tempa has its fingers in alot of pies such as radio, events managing and a record label. But the simple body of this website was really useful to look at because it shows not tonnes of information is needed on the website to make a website effective and easy to navigate around.

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