mad

I think this is a little comlicated for a kid maybe, but making fun stuff on the tv and having a step by step process would be a really nice way of getting kids to use their imaginations, me and ol spoke to fred becasue we were a little stuck about a concept and this is what we got out of it,

"T.V is doing" so making and doing stuff in the t.v spots is really relevant and its a good way to get the parents involved to with supervision of creative practices. We distinguished the fact that the target audience specified in the brief are possibly the next generation of creatives and therefor need nurturing in the right way. Ill talk about this more in a DP blog post.