How identity relates to a product - Headhunter's album: Nomad

The identity is the design, It makes the product look and feel complete. In this case it makes the product more desirable as well as promoting the album name and the artist. There are some things in place here that make this identity work really well. Some of these are: The album name is nomad, (this is because all the tracks were made in different places across the UK.) The designer has played on this by using different coloured shapes to represent different areas of the uk, then placing these against the track names on the back of the CD, but then also placing them under the CD tray inside the case, as an information graphic showing this information.  The type of the album name is an identity in ittsself, with the rest of the type following suit in the same visual approach. The design for the  cd is also considered within the design uniformity, with the type curling round the circular form of the cd.

The way this product relates to a range is that Headhunter has this album out as a CD, a digital album (on iTunes) and as vinyls, which come in three different colours. A talk with Fred made me realise how Vinyl is often now more of a collectors item than a real functional product in the modern age, Collectors are part of my target audience, and this should be considered in the product design stages. This record in particular uses specialist bespoke finishing techniques such as die - cutting, and custom coloured records, which havve on them the same typeface as the CD.